Optimizing Google Maps (sometimes called 3-Pack or Google 3-Pack) is literally the #1 thing you can do to grow a business, especially when local intent is the driver. We can not say it enough. The best way to catch the attention of local searchers on Google is hands down Google Maps Marketing. It has by far the fastest ROI and the highest ROI of any and all marketing activities.
The order of 99% of Google searches are as follows:
There may be even YouTube videos which will outrank your website (depending on the search)...Let's remember Google owns Google Maps and YouTube...so they push traffic back and forth here.
Even if you create a killer website, the best (and the most content), even if you create 1000s of relevant links, you have blogs, news articles, etc. - Guess what, you will most likely be beaten out by Google Maps. So why not have an SEO plan for Google Maps. - Which is FREE!
There are eight ranking factors that contribute to ranking in Google Maps and the local pack:
A study by Search Engine Watch (link) found that 68% of searchers prefer the local 3-Pack, 27 percent prefer the organic results below the 3-Pack, and only 10 percent trust paid search results.
Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products.
In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.
A GMB profile can display a variety of information about your business such as:
Google’s local algorithm analyzes the above signals then ranks listings based on the following three areas:
The biggest factors for winning at GMB's algorithm are as follows:
Tips and Tricks for GMB: