Social media are interactive digitally mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.
Social Media is important because it:
For Social Media to be successful you must align your strategy with your business goals and objectives. These goals should be SMART (Specific, Measurable, Attainable, Relevant, and Timely) a sample for a 30 year old single male persona would be:
In building a Social Media Strategy - we explain:
Creating a strong social media strategy is key to successfully engaging customers and promoting your company. Customers and prospects are using social media and might even be using it to talk about your company or your products — positively or negatively.
Developing a promotion takes advantage of social and digital technologies helps shape the conversation, build loyalty, and attract new customers and partners.
Social Media allows you the opportunity to create a one-on-one relationship with thousands of prospective, current, and former customers.
Did you know???
People are 60% more likely to buy if a friend/family member posted about a product on social media.
2nd largest social network and 2nd largest search engine
90% of audience is under the age of 35
Microblogging Social Media - which includes Tweets, Photos, animated .gifs
Periscope (owned by Twitter and similar to YouTube)
Most B2B marketers use LinkedIn
Series of shared bulletin boards
Stories (like Instagram) disappear after 24 hours
Creating a strong social media strategy is key to successfully engaging customers and promoting your company. Customers and prospective ones are using social media to talk about your company and your products — positively or negatively.
A promotion plan shapes and defines the conversation, builds loyalty, and attracts new customers and opportunities.
Text is decreasing in popularity, but is necessary to develop SEO.
Photos, Videographics, Videos, Animated GIFS
Conversational stories - share fast content, polls,
Builds brand awareness and affinity.
Boosts brand recognition and engagement - sometimes called "Newsjacking"
People who have large followings and are able to influence buying behavior.
Best type of social content because people trust content shared by an "average" person versus a brand.